Analysis of Diff-in-Diff Data - Carrefour Rome
Instructions
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date: "December 10, 2024"
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Please answer all the questions below.
1 Introduction
In this hypothetical situation (the data is made up, i.e. does not exist), Carrefour Rome is evaluating the effectiveness of a coupon program designed to increase revenue by providing discount coupons for purchases over 40 euros. So they chose all the Carrefour Ipers and provided coupons from August until December.
2 Loading the Data
You can download the data from:
- Diff-in-Diff Data
- Spatial Data on roads from the Rome Area
So, we want to calculate \(\beta_3\) from:
\[ Y_{it} = \beta_0 + \beta_1 \text{Group}_i + \beta_2 \text{Time}_t +\beta_3 (\text{Group}_i \times \text{Time}_t) + \epsilon_{it} \]
Question 1
Write the relevant equation for the problem and explain what the different terms represent.
Question 2
Create a DAG that maps out the variables that we care about.
Question 3
Create a static map for the area of interest and depict the different types of Carrerfour in different colors.
Question 4
Create a summary statistics table for the data and comment on the skewness or normality of the following variables: variety of products, store size, traffic, and revenue.
Question 5
What is the number of stores where the coupon program got implemented?
Question 6
What is the duration of the coupon program?
Question 7
Calculate \(\beta_3 (\text{Group}_i \times \text{Time}_t)\) from:
\[ Y_{it} = \beta_0 + \beta_1 \text{Group}_i + \beta_2 \text{Time}_t + \beta_3 (\text{Group}_i \times \text{Time}_t) + \epsilon_{it} \]
Question 8
Interpret the coefficients from the table.
Question 9
Create an event-study plot.
Question 10
Does the parallel trends assumption hold?
Question 11
What do you tell the Carrefour manager? Do the coupons work? Should Carrefour expand the coupon system?